Logo Animation for Dessert Goals

Dessert Goals is a dessert festival hosted in New York City and Los Angeles. Since launching in 2016, they’ve hosted 9 festivals with over 30,000 attendees.

These designs were concepts for their 2020 Digial Dessert Goals festival.

Contributions:

  • Art Direction

  • Motion

 “Funfetti”

DessertGoals-FUNFETTI_1920.gif
  • The “dessert” text appears in a light, inviting manor while the “goals” text appears in a bold way to grab attention and show that Dessert Goals stands for something big

  • The “explosion” of confetti was inspired by the 3 dots in the logo and adds a fun and exciting way to grab the viewer's attention

  • The Chase logo slides in a sophisticated way to show they’re the “official sponsor” of the event 

 “Party Time”

DessertGoals-PARTY-TIME_1920.gif
  • The idea was to make the “dots” the focal point of the animation

  • Introduce the dots in a playful way -- like a ball bouncing across the room -- leaving a trail of colorful confetti to reveal the text

 “Float On”

DessertGoals-FLOAT-ON_1920.gif
  • Focus is on the logo itself without introducing any outside elements. All the logo elements float into place, easing comfortably into position

  • Overall, a more elegant logo reveal, which feels a little more modern with the pieces feeling like they’re floating in space

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Animated Font: Droog